The Benefits of Advertising in Coffee News

Exclusivity - Does it make sense to share the exposure with your competitors? Of course not! Only one advertiser per each category can advertise, so you can lock out your competitors. There are no competing ads! Compare this to newspapers, which often put competing ads on the same page!

It's Weekly - Provides advertisers with affordable repetitive advertising - opportunity for readers to see your ad again and again.

Positive, Fun Loving, Upbeat, Easy Reading - No bad news or agenda here - Coffee News puts readers in a good mood. When their mood is favorable and they see your ad, they're much more likely to take an interest in your business.

Ads Are Rotated Each Week - Gives a fresh look to your ad as well as to each new issue. You don't need to change your ad constantly to gain attention. However...if you do want to change your ad, it's always free.

Uniform Ad Size - Ad Designs Are Consistent - In a newspaper, large ads draw attention away from the smaller ones and that's why they cost so much. Coffee News advertisers are seen as of equal importance, so your ad gets equal exposure. In Coffee News, all ads compliment each other and add to the overall results, much like a shopping center or mall.

Psychological & Super-Learning Techniques - Coffee News uses over 17 psychological and super-learning methods to attract and hold the readers' attention to your ad.

It's Local - Typical media poorly serves many small businesses. Circulation is usually much wider than is required, resulting in wasted advertising dollars. Coffee News is dedicated to serving local businesses and the local community. Isn't this where most of your customers are? Why pay for distribution you don't need? By distributing to the local communities, Coffee News provides very cost-affective and targeted form of advertising.

Highly Visible - Same Color Each Week - Coffee News' color was chosen especially for it's soothing and relaxing affect. We keep it consistent because it makes Coffee News instantly recognizable from across the room. It's familiar and consistent every week.

Affordable - Now even small businesses can afford continuous and repetitive exposure week after week. Coffee News was specifically designed to help small businesses compete with the larger corporate "bullies". The repetitive advertising increases the effectiveness of ads exponentially. In the 12th month of advertising the results are generally 12 times the results of the first 6 weeks.
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Targets Newcomers and Visitors - Because Coffee News is also circulated through hotel lobbies and eateries, it reaches people who are visiting and moving into the community. The best time to get new residents as customers is before they start to shop with your competitors.

Distributed Through Restaurants - It's a well-known fact that the human mind is much more alert and actively seeks mental stimulation just before and during a meal. Your ad is literally "devoured" while people wait to eat and that is when they are the most receptive to your message. The average restaurant serves between 200 and 1000 patrons a day. Using a conservative 400 per day as an average means 2800 customers per restaurant each week. Each edition of Coffee News is distributed to about 40 restaurants per week, which equals about 112,000 customers in total. If only 10% of these customers read Coffee News...Well you do the math! In fact, there are about 5-7 readers for each copy of Coffee News that is printed, so the total number of readers is even greater.

Ad Border and Design - We use graphics extensively in Coffee News. The borders are specifically designed to attract and hold the readers attention to your ad longer - it entices the eye into the ad. This is just one of the more than 17 methods employed in Coffee News to make sure your ad gets read.

Single Page Format - Easy to handle, easy to read. Restaurants prefer it because it takes up less space than a newspaper, spills less coffee and more importantly, gets people in a good mood without keeping them too long at the table. Advertisers like because there are fewer ads to compete with theirs.

Restaurants Are Not Allowed to Advertise - No restaurant ads mean that restaurants that distribute Coffee News to their patrons are not advertising their competitors. In turn this means more restaurants carry Coffee News and more people reading it 3 meals a day, 7 days a week.

It's Free - Free distribution means larger readership, resulting in more people seeing the ads. Studies repeated over Coffee News' 12 years in business confirm that readership is 5-7 times circulation. Coffee News is popular!